Increase Traffic to Your Site and Store with Google Business Photos
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Increase Traffic to Your Site and Store with Google Business Photos

Posted on: October 25, 2013 by in Business Building
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One of Google’s latest creations is the introduction of Google Business Photos. This is the virtual presentation of your place of business in a panoramic 360 degree picture located in search, your Google+ page or in Maps. You also have the option of embedding it on your site or social media properties.

Why is Google Business Photos a good idea?

Implementing this can help you in a number of ways. First, it can help create more trust in searchers. They can see your business in all its glory, and get a feel for the type of place you have. It’s as if you’re welcoming them inside. Second, it really makes your listings stand apart from the crowd. You may have done well and gotten yourself on the first page of Google, but this listing, featuring a panoramic shot of your business, will be by far the most interesting item on that page. Third, you’ll gain from the authority Google will assign your business. You’re going to be seen as the primary site for your brand, which will help in several ways, not the least of which is reputation management.

How do you get started with Google Business Photos?

It’s tempting to run straight out and start snapping away with your camera, but you ought to know that Google requires these images to be made by a Google Business Photos Trusted Photographer. That’s mouthful to say that these professional photographers have been trained in how to create these for Google. You need to hire one on your own, but it’s worth it, as they will know how to present your business in a way that will work well on Google. You make the appointment, and plan on “staging” your shoot. It typically takes about an hour, and Google wants to see as few humans in them as is possible, we’re talking ambience and atmosphere, minus people here.

If you have a business that can benefit by enhancing your Google+ Local listing, then this product was developed with you in mind. Check it out today!

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