How to Make Music with Facebook
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How to Make Music with Facebook

Posted on: October 31, 2013 by in Business Building
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With more than a billion users on Facebook, you would have to be nuts to not want to find ways to market to an audience of that size and scope. Luckily for us, there a variety of ways to do this, and opportunity for success on Facebook has never been greater. Case in point is the way that Facebook investor and client Roger McNamee used the platform to promote his band, Moonalice.

Tips for Facebook promotion we can all use!

McNamee didn’t use anything that hasn’t been done before. He simply made sure that he went big and followed through. Here is a handful of what worked for him, and what can work for your small business also.

  • Post often - While McNamee posts more than 20 times a day, there is method to this madness. On a busy page, posts get constantly pushed down the feed, and the odds of people seeing more than a few of your posts are slim. This isn’t a license to post spammy material though, as that will backfire faster than you can say Viagra.
  • Utilize Facebook Ads - Facebook Ads are perhaps the best way to build a highly targeted audience fast, and inexpensively at that. Running a campaign for likes and fans can be done for pennies a click, if you know what you’re doing. Furthermore, this may be a constant list building and base building strategy for your business.
  • Be real with people - Making sure to interact with people on Facebook should go without saying. This is, theoretically, why you’re there to begin with. Give people a sense of who you are, and be authentic in your responses. This will translate into a far wider reach than you might think!
  • Be edgy - Don’t hesitate to push the envelope a bit. Being a tad controversial or expressing an opinion has a way of increasing and opening up the discussion. It’s all about engagement.

Facebook has paid off for McNamee and Moonalice, which now boasts over 252,000 Likes. It could work like that for your small business too!

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