Don’t Make These Mistakes in Your Video Marketing!
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Don’t Make These Mistakes in Your Video Marketing!

Posted on: October 17, 2013 by in Business Building
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While it’s true that using video marketing in your small business can be very beneficial, what lots of people who tout this neglect to mention is that there are several ways you can shoot yourself in the foot with video. We thought we would share our take on a piece on Sitepoint about some of the many mistakes you can commit with your video marketing campaigns. Here are a few of our favs!

5 Killer Ways to Kill Your Videos

  1. Overselling - Hitting your viewers with a hypey, persistent sales message is a sure-fire way to get them running for the exits. No one likes to be sold to, and the best way to convey your sales message is by showing them the benefits of this product or service to them, not all the spiffy features you’re so proud of!
  2. Underselling - On the other hand…if you are so bashful so as not to ask for the sale in anyway, you deserve what you get. Be sure you include multiple calls to action, and ask for the result you’re seeking, whether that is a click, purchase, opt-in or something else.
  3. Boring as the day is long - If your video is boring, there is very little chance they will even watch it all the way through. If it’s an instance of not knowing enough regarding the subject at hand, perhaps it might be wise to engage an expert, or find an angle that makes the subject more interesting that it appears on the surface.
  4. Not specific - Understanding your target audience and working to match message to market is the key here. The more on target you can be on a particular need or want of your audience, the more likely they will be to not only watch your video, but take action!
  5. Information overload - Closely related to the point above, attempting to cram too much information into one video leaves their heads spinning. Keep the message concise and direct, and avoid any confusion.

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